what is marketing myopia? Definition,example

 Marketing Myopia is basically, a mistake that is done by any company for providing more attention to a product rather than the value of the product produced. 

Every product created value for the customer.

If we take a look at any specific product we can see that the product solves a particular problem of the customer.  So the product makes the value.  

When a company paying more attention or interest to the product not the value-creating by the product then marketing myopia happen.

 

Every consumer want to fulfill their need and they want to know why they use your company's products rather than another company. They think about the value, how much value they get from the specific product. 

In the product concept, a company follow the concept of making an efficient products. How much they can increase the product efficiency but all the time consumer  don't want to better product, they want to make a better solution, not a better specific product. Sometimes this product concept leads tomarketing myopia. 

Suppose, a customer needs a better solution to the mouse problem. We increase the efficiency of mousetrap, it may not be a better solution to mouse problems. People may want a cost-effective solution that may be Cat. So every compay have to focus on the value which is created by the product otherwise that we lead to marketing myopia.